Hire cold callers
How to hire cold callers
To hire cold callers on MarketPAI, you post a campaign, fund escrow, and application-gated reps dial your never-contacted list. You pay for verified outcomes — a booked meeting or a qualified lead — not for hours or the close. Humans place every live dial; AI is used only for practice and claim audits.
What hiring cold callers on Cold Call Reps looks like
Traditional hiring means recruiting, interviewing, onboarding, and paying a salary before you know whether outbound will work for your offer. Cold Call Reps replaces that with an outcome-based marketplace: you describe the campaign, fund an escrow budget, and application-gated human reps dial your never-contacted list. You pay when a rep delivers a verified booked meeting or qualified lead — not for dial time, and never for the close.
The model is built for founders and lean revenue teams who want first-touch volume without the fixed cost and ramp risk of a full-time SDR. Because reps are paid per outcome from a funded escrow, your spend tracks results instead of headcount.
How it works, step by step
- Post a campaign.
Define your offer, target list, the outcome you pay for (booked meeting or qualified lead), the payout tier, and any optional base pay.
- Fund escrow.
Your campaign budget is committed up front so reps know the money is real. Nothing releases until an outcome is verified.
- Reps apply through the quality gate.
Reps practice against your brand pack with AI voice, hit the required score, and earn certification before they can apply. You review and approve applicants.
- Humans dial live.
Approved reps place real calls to your list. AI is used only for their practice, coaching, and the post-call audit — it never dials for them.
- Claims are audited and paid.
Reps claim outcomes; an AI post-call audit checks the evidence; passing claims release from escrow to the rep via Stripe Connect, minus the platform fee.
For the full lifecycle from both the brand and rep side, see how campaigns work. To understand exactly how money is protected, read campaign escrow and claims.
What it costs
You set the per-outcome payout using flat tier bands based on how hard the prospect is to reach and qualify. On top of the rep payout, Cold Call Reps keeps a 20% platform fee, capped at $30 per outcome.
| Tier | Per verified set | Best for |
|---|---|---|
| High Volume | $35–$60 | Local services, SMB software, agencies — lower gatekeeper friction |
| Mid-Market | $75–$120 | B2B SaaS, mid-level managers — BANT screening + script conditioning |
| Enterprise | $150–$250+ | C-suite / complex tech — extreme gatekeeper resistance |
You can also add optional base pay (weekly, bi-weekly, or monthly) to attract stronger reps; it stacks on top of outcome pay and has its own fee caps of $40/wk, $75/bi-weekly, and $150/mo. See platform fees and payouts for worked examples, or the pricing page for the full picture.
How reps are vetted
Every rep clears an apply gate before they can dial for you. By default that means completing at least one practice session on your brand pack, scoring at least 80, and earning brand certification. You then see each applicant’s score and certification and approve or decline. This keeps first-touch quality high without you managing a training program. For the rep’s view of this process, see SDR applications and approval.
Limitations and scope
What Cold Call Reps does not do
- No closing. Reps qualify or book — they do not close deals or handle full-cycle sales. Closer compensation is out of scope by design.
- No AI placing live calls. Humans dial every live brand call; AI is limited to practice, coaching, and claim audits. This is not an autodialer.
- Outcomes must be verifiable. A booked meeting needs a calendar hold with a qualified decision-maker plus notes or transcript to pass audit and pay.
- Payouts require Stripe Connect. Reps must complete Connect onboarding before approved payouts can land.
Frequently asked questions
Do I pay per hour or per result?
You pay per verified result. Brands set an outcome payout — per booked meeting or per qualified lead — and optionally add base pay (weekly, bi-weekly, or monthly). You are not billed for dial time or for closing the deal.
Are the callers human or AI?
Every live brand call is placed by a human rep. AI on MarketPAI is limited to voice practice, coaching, and post-call claim audits. It is not an autodialer and never places live calls on your behalf.
How are reps vetted before they dial for me?
Campaigns use an apply gate. By default a rep must complete at least one practice session on your pack, score at least 80, and earn brand certification before they can be approved to dial. You review and approve applicants.
What protects my money if nothing gets booked?
Funds sit in campaign escrow and only release on a claim that passes the AI post-call audit. If a claim lacks evidence of a qualified, booked outcome, it does not pay.
What does it cost beyond rep payouts?
MarketPAI keeps a 20% platform fee on rep payouts, capped at $30 per outcome and $40/wk · $75/bi-weekly · $150/mo on base pay. For example, a $75 booked meeting costs $15 in platform fee.
Ready to hire cold callers?
Post a campaign, fund escrow, and let vetted human reps book meetings — you only pay for verified results.