Trust & mechanics
Campaign escrow and claims
Escrow on MarketPAI holds a brand’s campaign budget until a rep’s outcome is verified. The flow is fund → dial → claim → audit → pay: brands fund escrow up front, reps dial and submit claims, an AI post-call audit checks the evidence, and only passing claims release money to the rep via Stripe Connect.
Why escrow exists
Outbound has a trust problem on both sides. Reps worry a brand will not pay after they do the work; brands worry they will pay for meetings that never happen or do not qualify. Cold Call Reps solves this with campaign escrow plus a claim audit. The brand’s budget is committed before dialing starts, and money only moves when an outcome is verified.
The fund → dial → verify → pay flow
- Fund.
The brand commits a campaign budget to escrow. This proves the money exists and defines what pool payouts draw from.
- Dial.
Approved human reps call the brand’s never-contacted list. Every live call is placed by a person; AI handles only coaching and the later audit.
- Claim.
A rep submits an outcome — a booked meeting or a qualified lead — with supporting evidence such as a calendar hold, notes, or transcript.
- Audit.
An AI post-call audit checks the claim against the outcome definition. Strong evidence passes; thin or unqualified claims do not.
- Pay.
Passing claims release from escrow to the rep via Stripe Connect, minus the platform fee. Unreleased funds stay in the brand’s budget.
What counts as a verified outcome
A booked meeting is a claimed outcome that passes AI post-call audit — typically a calendar hold with a qualified decision-maker, supported by notes or transcript. A qualified lead similarly must meet the campaign’s qualification bar with evidence. Claims without enough evidence do not pay. This is what keeps brands from paying for junk and keeps the marketplace honest for everyone.
Who holds the risk at each stage
| Stage | Brand | Rep |
|---|---|---|
| Before dialing | Budget committed to escrow | Knows the budget is funded |
| Claim submitted | No charge yet | Awaiting audit result |
| Claim passes | Pays for a verified outcome | Paid via Stripe Connect (less fee) |
| Claim fails | Funds stay in budget | No payout for that claim |
How this connects to fees and the full lifecycle
Escrow is the money-safety layer; fees are how the platform is paid. Cold Call Reps keeps a 20% platform fee on rep payouts, capped at $30 per outcome and $40/wk · $75/bi-weekly · $150/mo on base pay — see platform fees and payouts for worked examples. To see where escrow sits in the end-to-end campaign, read how campaigns work. If you are hiring, the hire cold callers guide walks the brand side.
Limitations and scope
Important boundaries
- Audit is evidence-based. Outcomes need supporting evidence; an unverifiable claim will not release funds.
- Escrow covers campaign payouts. Lead enrichment credits and rep practice plans are billed separately from campaign escrow.
- Payouts route through Stripe Connect. Reps must finish Connect onboarding before any release can land.
Frequently asked questions
What is campaign escrow?
Campaign escrow is the funded budget a brand sets aside before reps dial. Money is committed but not released until a claimed outcome passes audit, so reps know the budget is real and brands only pay for verified results.
What happens when a rep submits a claim?
The claim goes through an AI post-call audit that checks for evidence of a qualified, booked outcome — typically a calendar hold with a qualified decision-maker plus notes or transcript. Passing claims release payout; weak claims do not pay.
What counts as a booked meeting?
A booked meeting is a claimed outcome that passes AI post-call audit — typically a calendar hold with a qualified decision-maker, supported by notes or transcript. Claims without enough evidence do not pay.
Who keeps the money if a claim fails?
Unreleased escrow stays with the brand’s campaign budget. Reps are paid only for claims that pass audit, and brands are not charged for outcomes that fail verification.
How much of the payout does the platform take?
MarketPAI keeps a 20% platform fee on rep payouts, capped at $30 per outcome and $40/wk · $75/bi-weekly · $150/mo on base pay. The rest goes to the rep.
Fund a campaign with confidence
Escrow protects both sides: reps know the budget is real, and you only pay for outcomes that pass audit.