# MarketPounce

> Growth desk for B2B service brands: scrape → enrich → warm/pursue → book. Warmed email, SMS, voice (AI + human SDRs) from one OS. Sister product to DispatchNode (operations). Human SDR recruiting lives on Cold Call Reps.

Outbound that books meetings — without hiring a CMO.

## Product

- Desk: lead scrape, enrichment pipeline, playbooks, human SDR campaigns, verified goals
- Growth: warmed email (SMTP/cannon + inbox triage), SMS (TCPA-aware), LinkedIn/Facebook social, AI SDR, WebEvo as enrich P4, reviews/GBP reputation desk, Lob direct mail
- Team: human SDR capacity when phones need people (recruiting on [Cold Call Reps](https://coldcallreps.com))
- Sister ops: [DispatchNode](https://dispatchnode.com) for website CMS, forms, workflows, franchise, dispatch

## Honest capability notes

- Happy path: scraped lead → enriched → warmed/pursued → booked
- Social Growth UI live (LinkedIn/Facebook/Instagram publish + OAuth); X/Threads/TikTok/YouTube adapters still NOT_CONFIGURED vs full Trojan
- Reviews & GBP on MarketPounce (ask + gate + inbox/reply + profile); UI restoring. DispatchNode triggers only (`job.completed`)
- HubSpot + Google Calendar OAuth when env is set; Microsoft / Close / Salesforce remain Coming soon
- Classic affiliate commissions / promo attribution are not shipped (minute referrals only)

## Who it is for

- Brand operators and founders of B2B service businesses (agencies, trades, professional services, field ops)
- CMOs and growth leads who need one desk instead of a vendor stack
- Not a recruiting marketplace — that story is Cold Call Reps

## Key URLs

- [Home](https://www.marketpounce.com/): MarketPounce growth desk overview
- [AI info](https://www.marketpounce.com/ai-info): how AI agents should use this site
- [Audience hub](https://www.marketpounce.com/for): who MarketPounce is for
- [For brands](https://www.marketpounce.com/for/brands): growth desk for B2B service brands
- [For founders](https://www.marketpounce.com/for/founders): outbound without hiring a CMO
- [For CMOs](https://www.marketpounce.com/for/cmos): one desk instead of a vendor stack
- [For trades](https://www.marketpounce.com/for/trades): trades and field-service growth
- [For agencies](https://www.marketpounce.com/for/agencies): agency growth desk
- [For professional services](https://www.marketpounce.com/for/professional): professional-services outbound
- [Alternatives hub](https://www.marketpounce.com/alternatives): stack replacement vs common tools
- [Is it agent-ready?](https://www.marketpounce.com/isitagentready): free Lighthouse + agent-ready website audit
- [Pricing](https://www.marketpounce.com/pricing): plans and packaging
- [Terms](https://www.marketpounce.com/terms): terms of service
- [Privacy](https://www.marketpounce.com/privacy): privacy policy
- [Sitemap](https://www.marketpounce.com/sitemap.xml): XML sitemap
- [Robots](https://www.marketpounce.com/robots.txt): crawler rules
- [llms.txt](https://www.marketpounce.com/llms.txt): this file
- [llms-full.txt](https://www.marketpounce.com/llms-full.txt): deep-ingestion companion
- [MCP discovery](https://www.marketpounce.com/.well-known/mcp.json): MCP server discovery
- [Agent card](https://www.marketpounce.com/.well-known/agent-card.json): agent capability card

## Competitive Positioning

MarketPounce replaces a patchwork of lead-data, cold-email, warming, ESP, CRM-activity, social, SMS, review, and dialer tools for B2B service brands. Honest gaps and per-tool pages live under [/alternatives](https://www.marketpounce.com/alternatives). Human SDR recruiting is Cold Call Reps; operations/CMS is DispatchNode — mesh, not fake competition.

## Related products

- [DispatchNode](https://dispatchnode.com): operations OS
- [Cold Call Reps](https://coldcallreps.com): human SDR recruiting marketplace

## Alternatives

MarketPounce consolidates common growth-stack tools by function (lead data, cold email, warming, ESP, CRM activity, social, SMS, reviews, dialers). Hub lists top three per function; each tool has an “alternative to” page with honest gaps.

- [Alternatives hub](https://www.marketpounce.com/alternatives): compare MarketPounce to common tools
- [Alternative to Apollo](https://www.marketpounce.com/alternatives/apollo): lead data and sequencing
- [Alternative to Instantly](https://www.marketpounce.com/alternatives/instantly): cold email and warming
- [Alternative to Close](https://www.marketpounce.com/alternatives/close): CRM and outbound activity
- [Alternative to Buffer](https://www.marketpounce.com/alternatives/buffer): social publishing
- [Alternative to SendGrid](https://www.marketpounce.com/alternatives/sendgrid): transactional and marketing email
- [Alternative to Mailchimp](https://www.marketpounce.com/alternatives/mailchimp): email marketing
- [Alternative to Mailreach](https://www.marketpounce.com/alternatives/mailreach): inbox warming
- [Alternative to Snov](https://www.marketpounce.com/alternatives/snov): lead finding and email
- [Alternative to MailerSend](https://www.marketpounce.com/alternatives/mailersend): transactional email API

## Guides

Task-focused guides describe Team / Cold Call Reps–adjacent marketplace mechanics (escrow, human dials, claim audits, capped 20% fee, Stripe Connect payouts). Primary MarketPounce keywords live on `/for/*` (growth desk) and `/alternatives/*` (stack replacement). Guide CTAs link to on-site sign-up, gigs, and pricing.

- [Guides hub](https://www.marketpounce.com/guides): all guides
- [Hire cold callers](https://www.marketpounce.com/guides/hire-cold-callers): hire humans for first-touch dials with outcome-based pay
- [Cold calling gigs](https://www.marketpounce.com/guides/cold-calling-gigs): find paid cold calling campaigns online
- [Campaign escrow and claims](https://www.marketpounce.com/guides/campaign-escrow-and-claims): how brand escrow, claim audit, and disputes work
- [Platform fees and payouts](https://www.marketpounce.com/guides/platform-fees-and-payouts): the 20% fee, caps, and Stripe payouts in practice
- [Pay per appointment setting](https://www.marketpounce.com/guides/pay-per-appointment-setting): when pay-per-meeting beats a salaried SDR
- [Get paid per meeting](https://www.marketpounce.com/guides/get-paid-per-meeting-cold-calling): how reps earn on booked meetings and qualified leads
- [How campaigns work](https://www.marketpounce.com/guides/how-campaigns-work): end-to-end lifecycle: post → apply → dial → claim → payout
- [AI cold call practice](https://www.marketpounce.com/guides/ai-cold-call-practice): use AI voice practice before dialing live brand campaigns
- [Appointment-setting marketplace](https://www.marketpounce.com/guides/appointment-setting-marketplace): what an appointment-setting marketplace is and when to use one
- [Hire outbound without in-house SDR](https://www.marketpounce.com/guides/hire-outbound-without-in-house-sdr): run outbound before committing to a full-time SDR hire
- [Cold Call Reps vs outbound agency](https://www.marketpounce.com/guides/cold-call-reps-vs-outbound-agency): marketplace vs outbound agency, a factual comparison
- [SDR applications and approval](https://www.marketpounce.com/guides/sdr-applications-and-approval): how rep applications, the quality gate, and access work

## Contact

- [Brand sign-up](https://www.marketpounce.com/sign-up?role=BRAND): create a brand account
- Architecture: docs/MARKETPAI.md in the marketpai repo