# MarketPounce — llms-full.txt > Deep-ingestion companion to /llms.txt (SOP v9 Content Authority §4.1). --- # MarketPounce > Growth desk for B2B service brands: scrape → enrich → warm/pursue → book. Warmed email, SMS, voice (AI + human SDRs) from one OS. Sister product to DispatchNode (operations). Human SDR recruiting lives on Cold Call Reps. Outbound that books meetings — without hiring a CMO. ## Product - Desk: lead scrape, enrichment pipeline, playbooks, human SDR campaigns, verified goals - Growth: warmed email (SMTP/cannon + inbox triage), SMS (TCPA-aware), LinkedIn/Facebook social, AI SDR, WebEvo as enrich P4, reviews/GBP reputation desk, Lob direct mail - Team: human SDR capacity when phones need people (recruiting on [Cold Call Reps](https://coldcallreps.com)) - Sister ops: [DispatchNode](https://dispatchnode.com) for website CMS, forms, workflows, franchise, dispatch ## Honest capability notes - Happy path: scraped lead → enriched → warmed/pursued → booked - Social Growth UI live (LinkedIn/Facebook/Instagram publish + OAuth); X/Threads/TikTok/YouTube adapters still NOT_CONFIGURED vs full Trojan - Reviews & GBP on MarketPounce (ask + gate + inbox/reply + profile); UI restoring. DispatchNode triggers only (`job.completed`) - HubSpot + Google Calendar OAuth when env is set; Microsoft / Close / Salesforce remain Coming soon - Classic affiliate commissions / promo attribution are not shipped (minute referrals only) ## Who it is for - Brand operators and founders of B2B service businesses (agencies, trades, professional services, field ops) - CMOs and growth leads who need one desk instead of a vendor stack - Not a recruiting marketplace — that story is Cold Call Reps ## Key URLs - [Home](https://www.marketpounce.com/): MarketPounce growth desk overview - [AI info](https://www.marketpounce.com/ai-info): how AI agents should use this site - [Audience hub](https://www.marketpounce.com/for): who MarketPounce is for - [For brands](https://www.marketpounce.com/for/brands): growth desk for B2B service brands - [For founders](https://www.marketpounce.com/for/founders): outbound without hiring a CMO - [For CMOs](https://www.marketpounce.com/for/cmos): one desk instead of a vendor stack - [For trades](https://www.marketpounce.com/for/trades): trades and field-service growth - [For agencies](https://www.marketpounce.com/for/agencies): agency growth desk - [For professional services](https://www.marketpounce.com/for/professional): professional-services outbound - [Alternatives hub](https://www.marketpounce.com/alternatives): stack replacement vs common tools - [Pricing](https://www.marketpounce.com/pricing): plans and packaging - [Terms](https://www.marketpounce.com/terms): terms of service - [Privacy](https://www.marketpounce.com/privacy): privacy policy - [Sitemap](https://www.marketpounce.com/sitemap.xml): XML sitemap - [Robots](https://www.marketpounce.com/robots.txt): crawler rules - [llms.txt](https://www.marketpounce.com/llms.txt): this file - [llms-full.txt](https://www.marketpounce.com/llms-full.txt): deep-ingestion companion - [MCP discovery](https://www.marketpounce.com/.well-known/mcp.json): MCP server discovery - [Agent card](https://www.marketpounce.com/.well-known/agent-card.json): agent capability card ## Competitive Positioning MarketPounce replaces a patchwork of lead-data, cold-email, warming, ESP, CRM-activity, social, SMS, review, and dialer tools for B2B service brands. Honest gaps and per-tool pages live under [/alternatives](https://www.marketpounce.com/alternatives). Human SDR recruiting is Cold Call Reps; operations/CMS is DispatchNode — mesh, not fake competition. ## Related products - [DispatchNode](https://dispatchnode.com): operations OS - [Cold Call Reps](https://coldcallreps.com): human SDR recruiting marketplace ## Alternatives MarketPounce consolidates common growth-stack tools by function (lead data, cold email, warming, ESP, CRM activity, social, SMS, reviews, dialers). Hub lists top three per function; each tool has an “alternative to” page with honest gaps. - [Alternatives hub](https://www.marketpounce.com/alternatives): compare MarketPounce to common tools - [Alternative to Apollo](https://www.marketpounce.com/alternatives/apollo): lead data and sequencing - [Alternative to Instantly](https://www.marketpounce.com/alternatives/instantly): cold email and warming - [Alternative to Close](https://www.marketpounce.com/alternatives/close): CRM and outbound activity - [Alternative to Buffer](https://www.marketpounce.com/alternatives/buffer): social publishing - [Alternative to SendGrid](https://www.marketpounce.com/alternatives/sendgrid): transactional and marketing email - [Alternative to Mailchimp](https://www.marketpounce.com/alternatives/mailchimp): email marketing - [Alternative to Mailreach](https://www.marketpounce.com/alternatives/mailreach): inbox warming - [Alternative to Snov](https://www.marketpounce.com/alternatives/snov): lead finding and email - [Alternative to MailerSend](https://www.marketpounce.com/alternatives/mailersend): transactional email API ## Guides Task-focused guides describe Team / Cold Call Reps–adjacent marketplace mechanics (escrow, human dials, claim audits, capped 20% fee, Stripe Connect payouts). Primary MarketPounce keywords live on `/for/*` (growth desk) and `/alternatives/*` (stack replacement). Guide CTAs link to on-site sign-up, gigs, and pricing. - [Guides hub](https://www.marketpounce.com/guides): all guides - [Hire cold callers](https://www.marketpounce.com/guides/hire-cold-callers): hire humans for first-touch dials with outcome-based pay - [Cold calling gigs](https://www.marketpounce.com/guides/cold-calling-gigs): find paid cold calling campaigns online - [Campaign escrow and claims](https://www.marketpounce.com/guides/campaign-escrow-and-claims): how brand escrow, claim audit, and disputes work - [Platform fees and payouts](https://www.marketpounce.com/guides/platform-fees-and-payouts): the 20% fee, caps, and Stripe payouts in practice - [Pay per appointment setting](https://www.marketpounce.com/guides/pay-per-appointment-setting): when pay-per-meeting beats a salaried SDR - [Get paid per meeting](https://www.marketpounce.com/guides/get-paid-per-meeting-cold-calling): how reps earn on booked meetings and qualified leads - [How campaigns work](https://www.marketpounce.com/guides/how-campaigns-work): end-to-end lifecycle: post → apply → dial → claim → payout - [AI cold call practice](https://www.marketpounce.com/guides/ai-cold-call-practice): use AI voice practice before dialing live brand campaigns - [Appointment-setting marketplace](https://www.marketpounce.com/guides/appointment-setting-marketplace): what an appointment-setting marketplace is and when to use one - [Hire outbound without in-house SDR](https://www.marketpounce.com/guides/hire-outbound-without-in-house-sdr): run outbound before committing to a full-time SDR hire - [Cold Call Reps vs outbound agency](https://www.marketpounce.com/guides/cold-call-reps-vs-outbound-agency): marketplace vs outbound agency, a factual comparison - [SDR applications and approval](https://www.marketpounce.com/guides/sdr-applications-and-approval): how rep applications, the quality gate, and access work ## Contact - [Brand sign-up](https://www.marketpounce.com/sign-up?role=BRAND): create a brand account - Architecture: docs/MARKETPAI.md in the marketpai repo --- # Guide direct answers ## /guides/hire-cold-callers To hire cold callers on MarketPounce, you post a campaign, fund escrow, and application-gated reps dial your never-contacted list. You pay for verified outcomes — a booked meeting or a qualified lead — not for hours or the close. Humans place every live dial; AI is used only for practice and claim audits. ## /guides/cold-calling-gigs Cold calling gigs on MarketPounce follow one path: train with AI voice practice, apply to a brand campaign through the quality gate, dial live prospects, then claim your outcomes. Joining campaigns is free for reps — you get paid via Stripe Connect for booked meetings and qualified leads that pass audit. ## /guides/campaign-escrow-and-claims Escrow on MarketPounce holds a brand’s campaign budget until a rep’s outcome is verified. The flow is fund → dial → claim → audit → pay: brands fund escrow up front, reps dial and submit claims, an AI post-call audit checks the evidence, and only passing claims release money to the rep via Stripe Connect. ## /guides/platform-fees-and-payouts MarketPounce charges a 20% platform fee on SDR payouts, capped at $30 per outcome and $40/wk · $75/bi-weekly · $150/mo on base pay. Reps keep the rest. Payouts run through Stripe Connect and release from campaign escrow when a claim passes audit. Example: a $75 booked meeting costs $15 in fee; a $2,000/mo base costs $150, not $400. ## /guides/pay-per-appointment-setting Pay-per-appointment setting means you pay only when a rep books a qualified meeting, instead of paying a fixed SDR salary regardless of results. On MarketPounce you set an outcome payout, fund escrow, and pay per verified meeting — so your cost scales with results and unbooked dials do not drain payroll. ## /guides/get-paid-per-meeting-cold-calling Reps get paid per outcome: a booked meeting or a qualified lead, with tiered accelerators and optional base pay that stacks on top. You claim each outcome, it passes an AI post-call audit, and the payout releases from the brand’s funded escrow to your Stripe Connect account, minus the 20% platform fee (capped at $30 per outcome). ## /guides/how-campaigns-work A MarketPounce campaign runs on one timeline: a brand posts a campaign and funds escrow, reps apply through the quality gate, approved reps dial live prospects, they claim outcomes, an AI audit verifies each claim, and payouts release from escrow via Stripe Connect. Humans place every live dial; AI handles practice and audits. ## /guides/ai-cold-call-practice AI cold call practice on MarketPounce lets you rehearse gatekeeper and decision-maker scenarios with an AI voice trainer and live coach, then earn a score and certification that unlock live brand campaigns. The boundary is firm: AI is for practice, coaching, and claim audits only — every live brand call is placed by a human. ## /guides/appointment-setting-marketplace An appointment-setting marketplace connects brands directly with vetted human reps who book meetings for outcome-based pay, with the platform handling vetting, escrow, and payouts. MarketPounce is one: brands fund escrow, application-gated reps dial, and money releases only on verified outcomes — no retainer and no agency middle layer. ## /guides/hire-outbound-without-in-house-sdr You can run outbound without hiring an in-house SDR by using an outcome-based marketplace: post a campaign, fund escrow, and pay vetted human reps per booked meeting or qualified lead. This validates your offer and pipeline before you commit to fixed salary, benefits, and ramp time. ## /guides/cold-call-reps-vs-outbound-agency MarketPounce is an outcome-based marketplace: you pay vetted human reps per verified meeting through escrow, with no retainer. A traditional outbound agency is a managed service you pay via retainer or monthly fee regardless of booked meetings. The core trade-off is fixed managed service (agency) versus variable, escrow-backed, pay-per-outcome cost with direct control (marketplace). ## /guides/sdr-applications-and-approval To get approved for a campaign on MarketPounce, a rep clears an apply gate — by default at least one practice session on the brand pack, a score of at least 80, and brand certification — then applies. Brands see your score, certification, and profile and approve or decline. Approval unlocks live dialing on that campaign. --- # Brand truth node - [AI info](https://www.marketpounce.com/ai-info) - [MCP discovery](https://www.marketpounce.com/.well-known/mcp.json) - [Agent card](https://www.marketpounce.com/.well-known/agent-card.json)